There’s also the more nebulous and encompassing question of style. I was also concerned about making a new geometric sans when there already so many…I hoped that this non-typographic source could yield something memorable in such a crowded field.” “The goal was to find a straightforward voice - even stark,” Frere-Jones told me over email, “and the Port Authority Bus Terminal lettering was a promising example of that voice. Oddly enough, the geometric signage on the front door of the Port Authority - not a place many people associate with hipness - served as an inspiration for Gotham’s creator, type-industry titan Tobias Frere-Jones.
In fact, Gotham finds its typographic roots in much of the 20th-century architectural signage commonly found in New York City. If the advertisements in the train stations and bus stops in your city don’t use Gotham, they probably use a Gotham look-alike.
FAMOUS LOGOS THAT USE GOTHAM TYPEFACE TV
An abbreviated list of where it has appeared includes: Coke bottles Twitter Spotify Netflix Saks New York University The Tribeca Film Festival TV shows including CONAN and Saturday Night Live movies including Inception, Moneyball, The Lovely Bones, and Moonlight. Gotham is a typeface first designed in 2000 for GQ and released for public use in 2002.
FAMOUS LOGOS THAT USE GOTHAM TYPEFACE MOVIE
If you’ve been online, seen a billboard, gone to a movie theater, or walked down the street with your eyes open, you’ve seen Gotham. I am cursed with the compulsive need to identify every typeface I come across, but even if you do not suffer this particular affliction - if your relationship to typography resembles your relationship to air, a constant interaction so seamless you hardly think about it unless something goes seriously awry - you know this font. When I close my eyes and think of a word, I picture that word in Gotham.
0 kommentar(er)
